turn-key bundles

We’re excited to introduce turn-key bundles to our existing service offerings. These packages will be offered alongside our traditional, retainer-based services as an option for clients seeking short-term, project based communications support.

01

Crisis Communications Package

Provide districts or schools with a robust crisis communications infrastructure, training, and templates

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KEY OFFERINGS

  • Robust crisis communications toolkit that includes templates for up to ten crisis scenarios
  • Overview of best practices in preparing for a crisis
  • Crisis Communication Checklist
  • Crisis Media Training Session

TIMELINE

3 Months

02

Board Engagement Package

Provide districts with a board engagement plan that includes onboarding new board members, planning an annual retreat, and effectively managing the superintendent-board relationship

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KEY OFFERINGS

  • Board Member Onboarding Training
  • Board’s Annual Retreat Planning & Preparation
  • Guidance for navigating media at board meetings
  • Best practices in fostering a positive superintendent-board relationship

TIMELINE

2 Months

03

HBCU Package

Provide HBCU communications teams with the strategic communications infrastructure, recommendations and guidance they need to effectively and consistently communicate with stakeholders, recruit and retain students, and amplify their brand and impact

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KEY OFFERINGS

  • Strategic Communications
  • Public Relations
  • Social Media

TIMELINE

3 Months

04

Enrollment Package

Provide charter schools with the foundational enrollment communications infrastructure, resources, and timeline to generate a successful enrollment campaign and help meet lead and application goals for the upcoming school year

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KEY OFFERINGS

  • Student Enrollment Communications Plan 
  • Community Enrollment Tactics & Collateral
  • Enrollment Outreach Resources
  • Enrollment Media Amplification

TIMELINE

2 Months

05

Media Announcement Package

Provide media outreach and resources for a key announcement or initiative

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KEY OFFERINGS

  • Media Engagement Plan 
  • Social Media
  • Media Lists
  • Op Eds
  • Media Pitching 
  • Media Prep 
  • Press Releases

TIMELINE

6 Weeks

06

Social Media Package

Provide schools, districts, or organizations with the foundational social media  infrastructure, resources, and expertise to implement a successful social media strategy across multiple social media channels

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KEY OFFERINGS

  • Social Media Listening Audit & Analysis
  • Social Media Recommendations & Best Practices
  • Social Media Editorial Calendars
  • Robust Social Media Consultation & Coaching 

TIMELINE

2 Months

07

Media Training Package

Centered around three sessions, the focus is on developing an understanding of the current media landscape and how reporters and the media work in the organization/school’s space and industry. Attendees will learn media interview preparation tips, interview techniques and norms, how to incorporate messaging and key points into the interview, and participate in 1:1 simulated media interviews

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KEY OFFERINGS

  • Preparation & Development for up to 3 sessions
  • Facilitation for up to 3 sessions
  • Supplemental Resources or tools for participants

TIMELINE

2 Months

08

Communications Retreats

Communications retreats enable the SMJ Communications to develop and facilitate an intensive training and discussion around a specific organizational communications goal

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KEY OFFERINGS

  • Strategic Planning
  • Enrollment Communications
  • Social Media Strategy 
  • Crisis Communications

TIMELINE

1-2 Days

HOW WE WORK
– OUR PROCESS –

We are committed to ensuring we effectively address your needs and exceed your expectations. Here’s how we work:

Discovery Call

This call helps us learn more about your work, your priorities, what’s keeping you up at night… giving us a clear picture of how we can help.

Project Proposal

We use the insights gained in our call to develop a clear and robust proposal for your review.

Proposal Review

Once you assess it, we can make any final adjustments necessary to ensure we’re aligned on timelines, deliverables and our overall approach to the work.

Kickoff Call

We start our partnership with an initial kickoff call. It’s time to make magic together!