turn-key bundles
We’re excited to introduce turn-key bundles to our existing service offerings. These packages will be offered alongside our traditional, retainer-based services as an option for clients seeking short-term, project based communications support.
01
Crisis Communications Package
Provide districts or schools with a robust crisis communications infrastructure, training, and templates
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KEY OFFERINGS
- Robust crisis communications toolkit that includes templates for up to ten crisis scenarios
- Overview of best practices in preparing for a crisis
- Crisis Communication Checklist
- Crisis Media Training Session
TIMELINE
3 Months
02
Board Engagement Package
Provide districts with a board engagement plan that includes onboarding new board members, planning an annual retreat, and effectively managing the superintendent-board relationship
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KEY OFFERINGS
- Board Member Onboarding Training
- Board’s Annual Retreat Planning & Preparation
- Guidance for navigating media at board meetings
- Best practices in fostering a positive superintendent-board relationship
TIMELINE
2 Months
03
HBCU Package
Provide HBCU communications teams with the strategic communications infrastructure, recommendations and guidance they need to effectively and consistently communicate with stakeholders, recruit and retain students, and amplify their brand and impact
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KEY OFFERINGS
- Strategic Communications
- Public Relations
- Social Media
TIMELINE
3 Months
04
Enrollment Package
Provide charter schools with the foundational enrollment communications infrastructure, resources, and timeline to generate a successful enrollment campaign and help meet lead and application goals for the upcoming school year
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KEY OFFERINGS
- Student Enrollment Communications Plan
- Community Enrollment Tactics & Collateral
- Enrollment Outreach Resources
- Enrollment Media Amplification
TIMELINE
2 Months
05
Media Announcement Package
Provide media outreach and resources for a key announcement or initiative
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KEY OFFERINGS
- Media Engagement Plan
- Social Media
- Media Lists
- Op Eds
- Media Pitching
- Media Prep
- Press Releases
TIMELINE
6 Weeks
06
Social Media Package
Provide schools, districts, or organizations with the foundational social media infrastructure, resources, and expertise to implement a successful social media strategy across multiple social media channels
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KEY OFFERINGS
- Social Media Listening Audit & Analysis
- Social Media Recommendations & Best Practices
- Social Media Editorial Calendars
- Robust Social Media Consultation & Coaching
TIMELINE
2 Months
07
Media Training Package
Centered around three sessions, the focus is on developing an understanding of the current media landscape and how reporters and the media work in the organization/school’s space and industry. Attendees will learn media interview preparation tips, interview techniques and norms, how to incorporate messaging and key points into the interview, and participate in 1:1 simulated media interviews
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KEY OFFERINGS
- Preparation & Development for up to 3 sessions
- Facilitation for up to 3 sessions
- Supplemental Resources or tools for participants
TIMELINE
2 Months
08
Communications Retreats
Communications retreats enable the SMJ Communications to develop and facilitate an intensive training and discussion around a specific organizational communications goal
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KEY OFFERINGS
- Strategic Planning
- Enrollment Communications
- Social Media Strategy
- Crisis Communications
TIMELINE
1-2 Days
HOW WE WORK
– OUR PROCESS –
We are committed to ensuring we effectively address your needs and exceed your expectations. Here’s how we work:
Discovery Call
This call helps us learn more about your work, your priorities, what’s keeping you up at night… giving us a clear picture of how we can help.
Project Proposal
We use the insights gained in our call to develop a clear and robust proposal for your review.
Proposal Review
Once you assess it, we can make any final adjustments necessary to ensure we’re aligned on timelines, deliverables and our overall approach to the work.
Kickoff Call
We start our partnership with an initial kickoff call. It’s time to make magic together!